Archive for March, 2007

Hispanic Americans Devour Media (

Friday, March 30th, 2007

If you like using multiple channels in a campaign, here’s your target market.
Hispanic American Internet users consume more media and spend more time with technology than the general US population, according to a new study by Yahoo! Telemundo and Experian Simmons.

Online Hispanics spend more than half of each day watching TV, listening to the radio and taking in various types of media. Mobile phone penetration among online Hispanic Americans is 90%, compared with 79% for the general US population.

Full story… 

Study: Lenders prey upon minorities (St. Louis Post Dispatch)

Friday, March 30th, 2007
By RIDDHI TRIVEDI-ST. CLAIR, St. Louis Post-Dispatch

Velma Vardiman had to quit her job as an administrative assistant in January 2005 after being diagnosed with cancer late in 2004. Soon, the bills piled up, and she missed a payment on her home loan.

Desperate, she refinanced her mortgage to get a lower monthly payment. But Vardiman’s monthly payment is $163 higher than before, and she faces an imminent increase. She is suing the mortgage broker, claiming she is a victim of predatory lending.

Vardiman is black, a fact that could be significant. One large national study – which has been replicated in other smaller studies – concludes that blacks and nonwhite Latinos are more likely than whites to be victims of predatory lending. And they’re more likely to be steered into high-risk, high-interest subprime mortgages.

Full story… 

Lorena Ochoa plays for Mexico, women (Desert Sun)

Thursday, March 29th, 2007

Many see Ochoa as role model for girls in her home country – and in the United States
The Desert Sun
March 29, 2007

RANCHO MIRAGE – Lorena Ochoa says if she ever wins a major championship on the LPGA Tour, the celebration in her home city might rival the parties after Mexico’s beloved national soccer team wins a tournament.”They all go to this one place called La Minerva, which everybody said when the soccer team wins, they celebrate there, like drink and run and listen to music, mariachi bands, and they promised me they will do that,” Ochoa said. “We’ll see.”

The celebrations for an Ochoa major victory, which could come in the desert this week at the Kraft Nabisco Championship, likely won’t be confined to Ochoa’s hometown of Guadalajara or even to Mexico.

There might be celebrations in Coachella, El Centro and East Los Angeles, too. That’s because as Ochoa’s star rises in the LPGA sky, the 25-year-old is receiving support not just from her countrymen but from Hispanic-Americans.

Full story… 

Home developers target growing Hispanic population (AP)

Thursday, March 29th, 2007

Amy Green, The Associated Press

Ferman Gonzales grew up on San Antonio’s south side, part of a large Hispanic community where developers used to be reluctant to invest. Not so anymore.

Five years ago Gonzales, 34, and his wife bought a 2,429-square-foot, three-bedroom home there in a neighborhood called Lago Vista. The couple fell in love with their home for its open floor plan and large front porch — design features developers put in place with the goal of attracting Hispanic Americans.

Hispanics like Gonzales are helping to transform the U.S. housing market. Their surging numbers and high regard for homeownership are nudging builders and lenders to appeal directly to them with new designs, marketing and financing options.

Full story… 

The War on Drugs Is Really a War on Minorities (LA Times)

Wednesday, March 28th, 2007

Arianna Huffington, Los Angeles Times

There is a subject being forgotten in the 2008 Democratic race for the White House.

While all the major candidates are vying for the black and Latino vote, they are completely ignoring one of the most pressing issues affecting those constituencies: the failed “war on drugs” — a war that has morphed into a war on people of color.

Consider this: According to a 2006 report by the American Civil Liberties Union, African Americans make up an estimated 15% of drug users, but they account for 37% of those arrested on drug charges, 59% of those convicted and 74% of all drug offenders sentenced to prison. Or consider this: The U.S. has 260,000 people in state prisons on nonviolent drug charges; 183,200 (more than 70%) of them are black or Latino.

Full story… 

Plan Seeks To Add Minorities To Federal Court Jury (AP)

Tuesday, March 27th, 2007

(AP) FRESNO, Calif. A pilot program to get more minorities serving on Fresno federal court juries will draw jury pools from Department of Motor Vehicle records instead of just using voter records.

Federal courts don’t keep statistics about the number of minority jurors who have served, but judges and judges and attorneys who work cases in Fresno’s federal courthouse say they’ve looked for ways to have more racial and ethnic diversity on federal juries for years.


Beauty products for minorities move to front shelves (Reuters)

Monday, March 26th, 2007

NEW YORK (Reuters) – As the size and spending power of minorities in the United States grow, beauty companies are creating new lines of shampoos and skin-care products aimed at African-American, Asian-American and Hispanic women.

Celebrities such as Eva Longoria and Beyonce Knowles and a bevy of multicultural models have been hired to promote new products by companies that have traditionally targeted white women and their beauty concerns.

Full story…

EcoWellness: Race and hazardous waste (UPI)

Friday, March 23rd, 2007

WASHINGTON, March 22 (UPI) — Twenty years after a landmark study proved a link between hazardous-waste sites and minority neighborhoods, the phenomenon has only settled deeper into U.S. towns and cities, a new report says.

What’s more, the racial differences are much greater than previously thought, according to “Toxic Wastes and Race at Twenty,” a preliminary anniversary report released today. The full report will be made public on April 22, Earth Day.

Full story… 

Federal data indicate minorities at risk for higher interest (Ashbury Park Press)

Tuesday, March 20th, 2007

The color of your skin shouldn’t influence the terms of your mortgage loan.

But federal mortgage data indicate race is a factor.

Black and Latino mortgage loan borrowers are more than twice as likely as white borrowers to be granted high-interest-rate loans in Monmouth and Ocean counties, and in New Jersey.

Income doesn’t seem to matter. Black and Latino borrowers still are two to three times as likely as whites to get “subprime” loans. This is true for all income levels, even for those earning more than $126,000 a year.

Full story…

Hispanics’ American dream hit by mortgage crisis (Gulf Times)

Tuesday, March 20th, 2007

WASHINGTON: Hispanic immigrants across the US are being hit hard by the subprime mortgage crisis, with many risking their life savings in a failed bet on the American dream of owning their own homes.

Hispanics hold up to 40% of mortgages in the troubled subprime loan market, where higher interest rates are charged to buyers with a damaged credit history or little borrowing experience.

Often new to the country and with limited English, many say they were misled by mortgage brokers and never expected their payments to be so high.

Full story… 

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