Archive for January, 2011

Report reveals Latino snow sport market

Friday, January 7th, 2011

(ESPN) It’s an accepted truism: snow sports are as white as the snow they’re ridden on. But a recent 48-page report could prove the contrary. By examining the intersection of Latin American and snowboarding culture, the “Multiculturals in Action Sports” (M.A.S.) report takes aim at the myths that, according to one of its authors, Juan Alberto Delaroca, Latinos don’t have money to snowboard, aren’t found near resorts or communities of snowboard enthusiasts and aren’t interested in snow sports.

Delaroca, who is a Latin American snowboarder and the founder and president of the Denver-based sports marketing firm Equipo Roca — which specializes in “connecting the action sports industry with urban and Latino enthusiasts in the U.S. and Latin America” — is also one of four credited authors of the report. Released in November, it emphatically answers “yes” to the lingering question: Does the multicultural market represent a viable, sustainable opportunity for the snow sports industry?

“By cross-referencing [SnowSports Industries of America] snowboard consumer psychographics with Latino population statistics,” says Delaroca, “we were able to elevate the conversation and reveal the potential size of new snowboard consumers. Nobody had done that to date.”

Full story…

Asian American named as Michelle Obama’s Chief of Staff

Thursday, January 6th, 2011

(Chicago Tribune) Tina Tchen has plenty of qualities that made her a logical choice as Michelle Obama’s top aide, but here’s a key attribute:

Tchen sleeps only four hours a night.

Appointed Wednesday as chief of staff to the first lady, Tchen cited a “biological-clock thing” in explaining why she sleeps only from 2 a.m. to 6. “I have the good fortune to not need a lot of sleep,” she said. “That’s been a great gift.”

The other 20 hours a day, Tchen earns a reputation as “driven” and “indefatigable” and “phenomenally brilliant,” according to friends and colleagues.

Tchen, 54, the daughter of a psychiatrist born in China, will succeed chief of staff Susan Sher, who is also a Chicago attorney, as is the first lady. All three are longtime friends.

An Ohio native, Tchen lived in Chicago for 30 years before President Barack Obama tapped her to direct the White House Office of Public Engagement.

Full story…

Trial set for firing over the use of ‘n’ word

Wednesday, January 5th, 2011

(Philadelphia Inquirer) A federal jury will be asked to decide whether it is acceptable for an African American person, but not a white person, to use the “n” word in a workplace.

U.S. District Judge R. Barclay Surrick has ruled that former Fox29 reporter-anchor Tom Burlington’s lawsuit against the station, claiming a double standard and alleging that he was the victim of racial discrimination, may go to trial. However, Surrick denied Burlington’s claim of a hostile work environment.

Burlington, who is white, was fired after using the “n” word during a June 2007 staff meeting at which reporters and producers were discussing reporter Robin Taylor’s story about the symbolic burial of the word by the Philadelphia Youth Council of the NAACP.

Burlington, who began work at the station in 2004 and is now working as a real estate agent, was suspended within days and fired after an account of the incident was published in the Philadelphia Daily News. He alleges that he “was discriminated against because of his race,” according to court documents. He claims in his lawsuit that at least two African American employees at Fox29 had used the word in the workplace and were not disciplined.

Full story…

Hispanic Americans represent major market for food producers

Tuesday, January 4th, 2011

(Feedstuffs) Food producers and sellers should take heed of the growing importance of the Hispanic marketplace as Hispanics wield “a formidable combination” of fiscal optimism and purchasing power that exceeds $1 trillion, according to a report by market researcher Packaged Facts.

Hispanics, as did not-Hispanics, are experiencing job losses and home foreclosures, but they are more optimistic than other demographics about the future of the American economy and their personal financial situations, reported Packaged Facts publisher Don Montuori.

Considering that one in six Americans are now of Hispanic heritage, Latino consumers are and will be influential in the years to come, especially given “a significant number” of high-income Latino households, he said, noting that high-acculturation Latinos are more likely than their lower-income counterparts to be employed as managers and professionals, to own homes and to have household incomes of more than $75,000 per year.

Full story…

More African Americans choosing to home-school

Monday, January 3rd, 2011

(Chicago Tribune) The children sat placidly in their chairs, elbows on the table, eyes forward. One munched on a clementine. A group of younger children, ages 3 to 5, colored quietly in the back.

“We lost a woman who was very important to us,” announced Afrika Porter-Ollarvia. “Dr. Margaret Burroughs.”

What do the students know, she asked, about Burroughs? Several hands shot up, and answers popped out: “She was an artist!” “Her poems were famous!”

Welcome to the classroom of the Indigo Nation Homeschooler’s Association, where the curriculum is centered on African-American history, culture and language.

The 12 families who participate in the co-op meet once a week at the Grande Prairie Library in Hazel Crest, where they learn about the ancient art of African storytelling, lace their lessons with words in Swahili and talk about important role models in their culture, such as Burroughs, the co-founder of Chicago’s DuSable Museum who died in November.

Full story…

Vincent Chin’s murder 28 years ago marked as birth of Asian American civil rights movement

Saturday, January 1st, 2011

(C & G News) Twenty-eight years after Vincent Chin’s brutal murder shook metro Detroit, the city of Ferndale offered some closure to all those affected by the hate crime to this day.

On Dec. 22, city officials joined leaders from the Asian-American community to honor Chin’s memory and celebrate the civil rights movement that was spawned by his killing. The ceremony was capped off with the dedication of the State Bar of Michigan’s 34th legal milestone marker, which was installed in the median just north of Nine Mile Road on Woodward Avenue.

“We are here today for some unfinished business,” said Mayor Craig Covey as he took the podium inside the nearby Post Bar, 22828 Woodward Ave.

According to Frances Kai-Hwa Wang, outreach coordinator for the Ann Arbor Chinese Center of Michigan, Chin’s murder led directly to the galvanization of the Asian-American community and later prompted a series of far-reaching legal reforms.

“Before I came to Michigan in 1988,” she said, “the only thing I knew about Michigan is that it was the place where Vincent Chin was killed.”

Full story…

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