Archive for June, 2011

Coca-Cola Co rolls out Hispanic advertising

Wednesday, June 8th, 2011

(Just-Drinks) The Coca-Cola Co has launched a football commercial in the US, aimed at the Hispanic market.

The advertisement premiered on 6 June during the showing of Mexico’s Gold Cup 2011 CONCACAF Univision match. A radio version of the advert will be broadcast throughout the summer months, Coca-Cola said yesterday (7 June).

“The new commercial conveys perfectly the role of Coca-Cola in the world of sports, especially football,” said Coca-Cola North America’s senior marketing manager, Miguel Nigrinis.

Full story…

Study Showing African-American Children Engaging in the Media More Than White Counterparts

Wednesday, June 8th, 2011

(BlackWeb) The Center of Media and Human Development at Northwestern University released an extensive report today on media, children, and race. The study looked across the board at various uses of the media and showed percentages and time spent on media use among African-American, white, Hispanic, and Asian-American children.

The media plays a tremendous role in children lives daily. This study shows just how much each race engages in each particular activity that involves some aspect of the media. The activities ranged from playing video games to how much children listen to music each day.

All aspects of the media are very important but here lately the focus has been social media activities. It has been reported time and time again that this is the direction society is headed in and if you are not using it, you run the risk of falling behind.

With this being true, the study reports great news for African- American children. Among 8 to 18 year olds, African-Americans spend more time on social networking sites than white children. Although they do fall slightly behind Hispanic and Asian American, in comparison, African-Americans are not behind, but in fact are keeping up just fine and are ahead of their white counterparts.

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African American soldier says noose strung outside barracks

Wednesday, June 8th, 2011

(Reuters) Racial slurs and a noose strung up outside his barracks were among the alleged harassment an African American war veteran said he was subjected to while serving in Afghanistan, according to a complaint filed this week.

Specialist Adam Jarrell, the only African American in a unit of 216 soldiers of the New Mexico Army National Guard, told Reuters on Tuesday that his complaints to superiors were not only ignored, but resulted in increased harassment.

“It’s dangerous when the only people you can count on are the people hanging nooses outside your room, telling you they hate you because you’re black,” said Jarrell, 23, a Sheriff’s deputy in Hobbs, New Mexico, who has been with the National Guard since 2006. He arrived home in New Mexico a year ago.

The American Civil Liberties Union of New Mexico filed the racial discrimination complaint with the federal Office for Civil Rights at the Department of Justice asking for an investigation.

Full story…

Twitter More Popular Among African American Users

Friday, June 3rd, 2011

(RedOrbit) According to a survey released on Wednesday, more American adults are using Twitter these days, and the micro-blogging service is more popular among African Americans and Latinos.

The Pew Research Center’s Internet and American Life Project said that thirteen percent of the online adults aged 18 and older use Twitter, which is up eight percent from November 2010.

Twenty-five percent of the African-Americans surveyed told Pew they use the service, while 19 percent of the Hispanics and nine percent of the whites said the same thing.

“One in 10 African-American Internet users now visit Twitter on a typical day — that is double the rate for Latinos and nearly four times the rate for whites,” Pew said.

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Why Isn’t TV More Diverse?

Thursday, June 2nd, 2011

(TV Guide) To paraphrase NBC’s marketing slogan, has prime time become “less colorful”? Looking at the casting of this fall’s new TV series, the groups that monitor TV diversity think so.

Unlike last year, when at least nine new shows boasted leading roles for black, Latino and Asian-American actors (including NBC’s now canceled Undercovers and Outlaw and The CW’s returning Nikita), next year most minority characters are supporting roles. The networks are also airing more comedies next fall — and in recent years, half-hour sitcoms have been less diverse than dramas.

That’s why there’s concern that the strides made by network diversity efforts are being erased. The trend is to “sprinkle in some African-Americans or Latinos as the second or third character,” says Vic Bulluck, who heads the NAACP’s Hollywood branch. That’s despite 2010 census data, which show that the U.S. Hispanic/Latino population now makes up 16.3 percent of the country, while Asian-Americans and Pacific Islanders constitute 5 percent and African-Americans 12.6 percent.

Execs say they take diversity seriously but could do better. “Network TV has come a long way…but there is always a need for and a desire to improve,” says Nicole Bernard, Fox’s senior VP of audience strategy.

Full story…

How Racist is the Beauty Industry? Take a Peek at The Most Recent, Most Controversial Ads

Wednesday, June 1st, 2011

(Fashionista) The fashion and beauty industries are not really role models for highlighting racial diversity, nor are they known for being particularly sensitive. Often it’s just the opposite.

Dove, whose “Real Beauty” ads earned a lot of kudos for portraying women of all ages, sizes, and colors, came under fire last week for an ad that showed an African American model turning white after benefitting from the Dove VisibleCare Body Wash (that’s how it was perceived anyway). Were people being hypersensitive or did Unilever really eff this one up? Reading the seemingly thousands of posts about the subject, there are good arguments made in both directions–the bottom line is it depends what skin you’re in.

Some 40% of women buying skin care are women of color, and this number is growing. Obviously the message of beauty companies hasn’t caught up with reality yet, though there are small moments where companies seem to be getting a clue. Estée Lauder’s new campaign featuring Joan Smalls, Liu Wen, and Constance Jablonski is a baby step. But will we someday open a magazine that isn’t Essence and see an African American model alone in a fancy skin care ad without two other races to “balance” it out?

Full story…

Wine industry woos largely untapped Latino market

Wednesday, June 1st, 2011

(Houston Chronicle) Every night at dinnertime, Jose Placencia clinks a glass of wine with his wife or friends. He loves the taste, the socializing that unfurls and how wine brings out or calms the flavors of Mexican food.

Wine was never on the menu when Placencia grew up in California’s Central Valley, where his Mexican-born parents picked crops, including grapes. Today, at Placencia’s ranch in the Sierra foothills and in the homes of other area Latinos, wine bottles line up next to plates of quesadillas and carne asada.

Research shows wine consumption among Latinos has increased dramatically over the past five years – much faster than for non-Latinos. The number of glasses of wine consumed by Hispanics per month climbed by nearly 50 percent between 2005 and 2010, while for non-Hispanics the increase was a more modest 16 percent, according to a study by consumer research firm Experian Simmons.

As Latino consumers are uncorking reds and whites, the wine industry is trying to attract more of America’s largest ethnic group. Several winemakers are running media campaigns aimed at Latinos. And the wine trade association in California’s agricultural heartland is focusing its upcoming wine tasting and competition on them.

Full story…

Hispanics, the Military and Providing Support

Wednesday, June 1st, 2011

(AOL Latino) Recent U.S. Census data confirms a fact of life for San Diego: Hispanics, once considered a “minority,” now number nearly 30 percent of the population — a “major minority.” Those numbers are growing. As the second-largest city in California, San Diego has seen a 32 percent increase in the numbers of Hispanics since 2000.

The U.S. military today reflects these demographics, especially in San Diego, home to the largest naval fleet on the West Coast. The Pew Hispanic Center reported that the Hispanic military population of more than 122,000 now represents 11 percent of the entire U.S. military.

Hispanic Americans have a proud legacy of U.S. military service, dating to the American Revolution when Gen. Bernardo de Gálvez defeated British forces in Alabama and Florida to ensure safe passage for Gen. George Washington. That legacy of service continues. The highest U.S. military decoration, the Medal of Honor, has been awarded to 43 soldiers of Hispanic heritage, including Capt. Humbert Roque Versace, who was posthumously bestowed this honor in 2002 for his courage during the Vietnam War.

Full story…

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