(The Root) Poor black youths targeted by tobacco ads: U-T San Diego reports that tobacco marketing is targeting California's low-income and African-American youths, according to researchers who examined advertising throughout the state. Academic researchers funded by the state's Tobacco-Related Disease Research Program found that there was greater visibility of menthol-cigarette advertising at retailers near high schools where there are larger African-American student populations.
Archive for April, 2012
(MultiCultClassics) Earlier this month, Target Market News reported NASCAR is seeking an advertising agency to help it reach minority audiences. There is no plan, however, to engage minority shops for the push. In fact, a NASCAR marketing official stated, “In a perfect world, we’re looking for a full-service agency to do it all.” Newly-hired NASCAR Director of Brand and Consumer Marketing Kim Brink is a 20-year veteran of General Motors, another corporate entity that has made questionable decisions regarding the choice of White agencies to handle multicultural duties. In 2007, NASCAR CEO Brian France declared, “If we don’t get diversity right, this sport will not achieve what it needs to achieve from a popularity standpoint.” Maybe Drive For Diversityshould be renamed Jive For Diversity.
It had all the makings of a feel-good hockey moment – except the guy who scored the goal was black.
Soon after Joel Ward eliminated the defending Stanley Cup champion Boston Bruins on Wednesday with a Game 7 overtime goal for the Washington Capitals, Twitter erupted in a shower of n-words and other racial insults.
"Go play basketball, hockey is a white sport," ''4th line black trash" and "white power" were some of the nicer phrases tweeted by angry Boston fans. One said that the fact that a black player scored "makes this loss hurt a lot more."
(FoxNews) A number of groups hope to add thousands of new U.S. citizens to the voter rolls in several key states ahead of November's presidential election.
The national push comes after Democratic President Barack Obama has failed to deliver on promised immigration reforms in his first years in office and his likely opponent, Mitt Romney, adopted harsh rhetoric on illegal immigration to win support from conservatives while campaigning for the GOP nomination.
The Department of Homeland Security says an estimated 12.6 million people were holding so-called green cards given to legal permanent U.S. residents in 2010, including 8.1 million people who already qualify for naturalization but have not applied for citizenship. Latinos, considered a Democratic-leaning constituency, account for the largest immigrant community.
Black writer warns of probable aftermath if Zimmerman acquitted Continue reading on Examiner.com Black writer warns of probable aftermath if Zimmerman acquittedTuesday, April 24th, 2012
(Examiner.com) Statistics show a deep divide in opinions along racial lines regarding the killing of a black Florida teenager, Trayvon Martin, by George Zimmerman, who is of mixed ethnicity, white and Hispanic.
Zimmerman has claimed self-defense, invoking the Sunshine State’s “Stand Your Ground” law which has also come under intense scrutiny in the wake of the incident.
Reuters news service reported last week, 91% of blacks believe Martin was unjustly killed, while only 35% of whites concurred. Hispanics were in between at 59% according to polling numbers Reuters gathered by querying nearly 2,000 Americans.
(McClatchy) Mitt Romney has a problem with Hispanics.
The presumptive Republican presidential nominee trails Democratic President Barack Obama among Hispanic voters by a margin of better than 2-1, a deficit large enough to cost him the presidency as it did John McCain four years ago.
Some of his problem comes with the Republican brand, some through his own tough talk on illegal immigration during the Republican primaries. Either way, Romney has to find a way to close the gap or lose. Among the options: a conservative version of immigration reform, an Hispanic running mate, and plenty of grassroots courting.
(Nielsen Wire) In the U.S., Hispanic consumers’ usage rates of smartphones, television, online video, social networking and other forms of entertainment make this group one of today’s most engaged and dynamic populations in the digital space, according to Nielsen’s recent State of the Hispanic Consumer: The Hispanic Market Imperative report. Mobile presents a significant avenue of opportunity for marketers looking to reach Hispanic consumers – Hispanic mobile users send or receive 941 SMS (text) messages a month, more than any other ethnic group. They also make 13 phone calls per day, 40 percent more than the average U.S. mobile user.
Social is another platform where Latinos are especially active and rising in numbers. During February 2012, Hispanics increased their visits to Social Networks/Blogs by 14 percent compared to February 2011. Not only are Latinos the fastest growing U.S. ethnic group on Facebook and WordPress.com from a year ago, but also Hispanic adults are 25 percent more likely to follow a brand and 18 percent more likely to follow a celebrity than the general online population.
(Citizen of the Month) There are quite a few articles today about a controversy revolving around the new Lena Dunham- created HBO show, Girls, and the lack of diversity in the cast, particular with African-American characters. One of the reasons for the outcry over this show rather than the countless other all-white shows is that critics have been wetting their pants over the show, calling it the VOICE of the twenty-something generation of women.
Whenever something is crowned “the voice of a generation,” those who don’t fit into the demographic always feel left out. We should retire that expression.