(Economic Times) In one of the most high-profile sports signings of the year, NBA's Houston Rockets last week signed Chinese American basketball star Jeremy Lin for $25 million over four years. Part of the reason the Rockets signed Lin, who has starred in only a handful of NBA games until now, was his marketing potential, especially among the Chinese Americans in the Houston area.
Since his departure, the Forbes magazine reported that the share value of Madison Square Garden, the home games venue of Lin's former team New York Knicks, plummeted by more than $93 million.
Lin's meteoric rise earlier this year as the first big league star athlete from the Chinese American community — the largest Asian American group — had become a global media story. Yet, the Harvard graduate is not the first bona fide celebrity from the community.