Giant ad with white woman welcomes Howard University students

(USA Today) A Giant store ad featuring a white model to target Howard University's predominantly black student body is raising eyebrows.

Nearly 87% of Howard's undergraduate and graduate students are black, according to the university. White students make up less than 3% of the student population.

The ad appeared in Giant's circular specific to the new store near Howard's campus. Tweets criticizing the ad started appearing Saturday.

 

In a statement e-mailed to USA TODAY Network, Giant said, "Unfortunately, an incorrect stock photo was used in the ad, and we apologize for this oversight. We wish all Howard University students a successful semester."

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