Overstock.com launches new effort to market products of small and minority-owned businesses (Salt Lake Tribune)

Overstock.com, the online discount retailer based in Salt Lake City, is launching an initiative to help small and minority-owned businesses sell their products.

Patrick Byrne, Overstock’s chief executive, said the company’s “Main Street Initiative” is designed to increase the visibility of those businesses that lack exposure to national markets.

“By joining our network these small businesses can reduce their supply chain costs, and open their products to a mass audience,” Byrne said in a statement announcing the new effort.

Initially the products that those businesses will offer for sale will be listed in their appropriate shopping categories on Overstock.com. But Byrne said once a critical mass of partners and products is reached, the products will be consolidated into a “Main Street” store on the company’s website.

– Steve Oberbeck

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One Response to “Overstock.com launches new effort to market products of small and minority-owned businesses (Salt Lake Tribune)”

  1. Sounds like a good idea, hopefully they will make it a visible part of their site and it will help small and minority-owned businesses.

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