Asian Americans are the most prolific spenders in U.S., survey shows

(Los Angeles Times) Asian Americans have emerged as the most prolific and impulsive buyers in the nation, according to a Nielsen survey released Thursday.

They prefer Costco over Wal-Mart, brand names over generics and lead the nation as a demographic in online buying. As a group, their spending power outpaces the coveted millennials — those in their 20s and early 30s, according to Nielsen's "Significant, Sophisticated and Savvy: the Asian American Consumer 2013."

Asian American households, on average, boast incomes of $100,000 or more — earning more than general U.S. households and representing the highest among cultural groups, according to the findings.

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