Posts Tagged ‘Bounce TV’

Bounce TV, First Broadcast Network For Black Viewers, Launches In Philadelphia

Thursday, December 1st, 2011

(Huffington Post) The nation's first free broadcast network targeting African-American audiences arrived in the nation's fourth-largest media market on Thursday.

Atlanta-based Bounce TV is an over-the-air free channel supported by sponsors and is geared toward black viewers ages 25 to 54. Unlike cable channels, Bounce TV is one of a growing number of networks carried on the broadcast digital signals of local television stations.

Bounce TV executives – among them Martin Luther King III and former Atlanta mayor and U.N. ambassador Andrew Young – said the new network's targeted demographic is vastly underserved and hungers for positive programming that speaks to them.

Full story…

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