Posts Tagged ‘Encrucijada’

Health-inspired Latino soap plans sequel

Sunday, July 10th, 2011

(SFGate) The titillating twists and turns of this Spanish-language soap opera captivated Colorado Hispanics.

But instead of stories of forbidden love and revenge, its plot twists involved health issues affecting Hispanics and the services the state provides — all told with the dramatic flair for which telenovelas are famous.

Think soap opera meets after-school special.

Health officials say they got a resounding response from 2009's Denver-area series, titled "Encrucijada: Sin Salud No Hay Nada," or "Crossroads: Without Health, There Is Nothing."

Three surveys provided to The Associated Press this week on its impact showed that thousands of viewers called a help line to ask about issues on the show, and most said they found the show beneficial. One night, 35,000 households tuned in, according to Nielsen ratings.

Full story…

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