Posts Tagged ‘hispanic’

EEOC Guidance Highlights the Risks of Using Criminal History Checks in Hiring

Friday, May 11th, 2012


(Pennsylvania Labor and Employment Blog) According to the Equal Employment Opportunity Commission ("EEOC" or "Commission"), if current incarceration rates continue, 1 in 3 African-American men and 1 in 6 Hispanic men will be incarcerated during their lifetimes. The rate for white men is only 1 in 17. Given this disparity in incarceration rates, the EEOC has long been concerned that employer policies restricting hiring based on prior criminal convictions may unfairly deprive minorities of employment opportunities. In Enforcement Guidance issued on April 25, 2012, the EEOC outlined its approach for determining whether an employer's criminal history screening policies violate Title VII on the grounds of either "disparate treatment" or "disparate impact."

Disparate Treatment. Obviously, employers cannot hold applicants to tougher screening standards on the basis of their race or national origin. An employer that considers an applicant's prior criminal history during the hiring process must do so on a consistent, non-discriminatory basis. A disappointed minority applicant with a criminal history may be able to prove he was subject to unlawful discrimination by showing inconsistencies in the hiring process, derogatory statements regarding a particular class or evidence suggesting that certain protected classes are held to a stricter screening standard than other groups.

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Hollywood Branded Launches Hispanic Consumer Marketing Division

Saturday, May 5th, 2012

(Hispanic Business) Los Angeles-based agency Hollywood Branded Inc. this week announced the launch of its Hispanic Consumer Marketing Division servicing the entertainment, corporate and consumer lifestyle sectors. 

HispanicBusiness caught up with Hollywood Branded founder and CEO Stacy Jones to pick her brain as to why this move was so critical for her company. 

With the Hispanic market's growing buying power, it would seem that most agencies are creating these types of subdivisions within their companies to cater to the diverse community, but Jones has a different perspective. 

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Report sounds warning on Latino education gap

Thursday, May 3rd, 2012


(AZ Central) A new report says Arizona hasn't made much progress in closing the educational-achievement gap for Latinos in the past decade, and it predicts dire consequences to the state's economy if nothing changes.

Despite various efforts to improve education, Latinos in Arizona score lower on state standardized tests than White students, have higher dropout rates and are less likely to get a bachelor's degree, according to a report released Friday by Arizona State University's Morrison Institute for Public Policy.

One example of how the educational-achievement gap has changed little in the past 10 years: The percentage of Latinos ages 25 to 34 who had a bachelor's degree or higher increased only 1 percentage point to a total of 9 percent, compared with 32 percent for Whites.

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Groups Looks to FDA to Tweak Staple of Latino Cuisine to Benefit Hispanic Women

Wednesday, May 2nd, 2012

(WNYC News) The Food and Drug Administration is considering a petition that could benefit Hispanic women by allowing the addition of folic acid, or folate, to the corn flour — a staple in many Latino foods — to help reduce birth defects.

Pregnant Hispanic women are more likely to have children with neural tube defects than other women, new research suggests

 “Most of the Hispanic women … don’t eat the wheat flour products that the more acculturated Hispanic women and the non-Hispanic white women are prone to eat,” said Dr. Alan Fleischman, a pediatrics professor at the Albert Einstein College of Medicine.

Instead, they eat foods made from masa corn flour, the main ingredient in tortillas and tamales.

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Groups Push for Naturalization Ahead of November Presidential Election

Wednesday, April 25th, 2012


(FoxNews) A number of groups hope to add thousands of new U.S. citizens to the voter rolls in several key states ahead of November's presidential election.


The national push comes after Democratic President Barack Obama has failed to deliver on promised immigration reforms in his first years in office and his likely opponent, Mitt Romney, adopted harsh rhetoric on illegal immigration to win support from conservatives while campaigning for the GOP nomination.


The Department of Homeland Security says an estimated 12.6 million people were holding so-called green cards given to legal permanent U.S. residents in 2010, including 8.1 million people who already qualify for naturalization but have not applied for citizenship. Latinos, considered a Democratic-leaning constituency, account for the largest immigrant community.

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Romney campaign trying to win over Hispanic voters

Monday, April 23rd, 2012


(McClatchy) Mitt Romney has a problem with Hispanics.

The presumptive Republican presidential nominee trails Democratic President Barack Obama among Hispanic voters by a margin of better than 2-1, a deficit large enough to cost him the presidency as it did John McCain four years ago.

Some of his problem comes with the Republican brand, some through his own tough talk on illegal immigration during the Republican primaries. Either way, Romney has to find a way to close the gap or lose. Among the options: a conservative version of immigration reform, an Hispanic running mate, and plenty of grassroots courting.

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Hispanics in U.S. Highly Active on Mobile and Social

Sunday, April 22nd, 2012


(Nielsen Wire) In the U.S., Hispanic consumers’ usage rates of smartphones, television, online video, social networking and other forms of entertainment make this group one of today’s most engaged and dynamic populations in the digital space, according to Nielsen’s recent State of the Hispanic Consumer: The Hispanic Market Imperative report.  Mobile presents a significant avenue of opportunity for marketers looking to reach Hispanic consumers – Hispanic mobile users send or receive 941 SMS (text) messages a month, more than any other ethnic group.  They also make 13 phone calls per day, 40 percent more than the average U.S. mobile user.

Social is another platform where Latinos are especially active and rising in numbers.  During February 2012, Hispanics increased their visits to Social Networks/Blogs by 14 percent compared to February 2011.  Not only are Latinos the fastest growing U.S. ethnic group on Facebook and from a year ago, but also Hispanic adults are 25 percent more likely to follow a brand and 18 percent more likely to follow a celebrity than the general online population.

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How Obama, Romney Camps Are Courting ‘Critical’ Latino Voters

Friday, April 20th, 2012


(PBS) GWEN IFILL: Along the campaign trail, Democrats and Republicans take note of the census numbers and plot a new path to victory.

PRESIDENT BARACK OBAMA: Soy Barack Obama y apruebo este mensaje.

GWEN IFILL: It's not a coincidence that President Obama has begun speaking Spanish. As the general election campaign takes shape, Democrats and Republican Mitt Romney are competing for the support of the nation's fastest growing demographic group, Latino voters.

The NewsHour's Vote 2012 Map Center found, in 2008, Hispanics represented large percentages of voters across the Southwest and Florida. But the map is much bigger than that. Both campaigns are competing heatedly in at least three critical swing states: Nevada, Colorado, and Florida.

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Nielsen study shows power of growing Hispanic market

Thursday, April 19th, 2012


(Miami Herald) The U.S. Hispanic population is young, mobile, growing and has skyrocketing spending power, making the segment highly desirable for marketers, a report released Tuesday by Nielsen reveals.

Already at 52 million — and projected to represent the bulk of population growth during the next five years, Hispanics are undoubtedly a vital part of the American economy, impacting everything from popular culture to politics and consumerism.

Indeed, the group’s buying power reached $1 trillion in 2010 and is expected to grow 50 percent by 2015, hitting $1.5 trillion, according to Nielsen’s report, “State of the Hispanic Consumer: The Hispanic Market Imperative.”

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Same-ethnicity mentors boost students’ commitment to STEM careers

Wednesday, April 18th, 2012

Youths from African American, Native American, and Latino backgrounds are underrepresented in the fields of science, technology, engineering, and math (known as STEM subjects). Although having a mentor of the same ethnicity is widely seen as one way to engage these youths in STEM subjects, no study has asked these young people if they consider having a mentor who shares their background to be important. Now a new study of African American and Latino youths has found that having a "matched" mentor does matter, but only if having such a mentor is considered important by the adolescent.

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