Posts Tagged ‘hosiery’

Vienne Milano – Asian American Entrepreneur Turns her Dream into a Reality

Friday, October 7th, 2011

(Sampan) The first of November will signify the end of a long journey and the beginning of a new one for Vienne Cheung. Exactly one year to the day, Cheung left her position as Executive Director of ASPIRE to embark on the daunting, yet exciting quest to fulfill her passion for fashion. Hence, the birth of VienneMilano – the first luxury hosiery brand and online boutique in the USA devoted exclusively to thigh high stockings that are made in Italy – which officially launches on November 1.

Born in Hong Kong and having immigrated to Brookline, Massachusetts at the age of six, Cheung originally wanted to become a teacher. However, her parents persuaded her to study art at college instead, leading her into a position as the Creative Director for Furniture Fan right out of school. But Cheung wanted to do more and subsequently enrolled in business school.

“No matter where you are in the creative world,” Cheung said, “You need to business know-how in order to succeed.”

After completing business school, her newly-acquired business savvy ignited an affinity toward project management. “I like [the whole process] from marketing to seeing the product out there,” Cheung said.

Full story…

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