Posts Tagged ‘latina’

Eva Longoria’s Devious Maids Is a Wasted Opportunity

Sunday, May 5th, 2013


(Huffington Post) Holy stereotypes, Batman! Have you seen the teaser trailer for Eva Longoria's new Lifetime series,Devious Maids?

The minute-long trailer manages to efficiently portray Latinas as hypersexual, nosy, scheming and, at times, totally invisible domestic servants, one set of pushed-up breasts, devilishly squinted eyes and sassy hair flip at a time. What the trailer doesn't do, however, is allude to the supposed actual premise of the show. According to, the show is supposed to center on "a close-knit group of maids who are bonded together by their jobs, life struggles and the melodramatic 'upstairs-downstairs' universe that engulfs their employers." This formula, the network promises, will paint class warfare both fun and dirty! Because, you know, class warfare has always been so very boring. Thanks, Lifetime!

That being said, Devious Maids seems to be a wasted opportunity. The series is the first mainstream, English-language television drama featuring five Latina main characters, which is — for better or for worse — a novel concept even in this day and age. Not novel, however, is the fact that all — count 'em, all! — of the main characters play "devious" maids. It just all seems like a missed opportunity to diversify the roles played by Latinas.

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Justice Sonia Sotomayor slams Texas prosecutor for racial remark

Wednesday, February 27th, 2013


(Los Angeles Times) Sonia Sotomayor, the Supreme Court's first Latina justice, slammed a Texas prosecutor Monday for citing race as grounds for convicting a defendant of a drug deal, saying the government attorney had tried to "substitute racial stereotype for evidence and racial prejudice for reason."

She filed a rare statement commenting on the court's refusal to hear an appeal, not to dissent from the decision but to "dispel any doubt" that the action "should be understood to signal our tolerance of a federal prosecutor's racially charged remark. It should not."

Sotomayor, who began her career as a prosecutor in New York, said she was troubled by what happened.

"By suggesting that race should play a role in establishing a defendant's guilt, the prosecutor here tapped a deep and sorry vein of racial prejudice that has run through the history of criminal justice in our nation," she wrote. "… It is deeply disappointing to see a representative of the United States resort to this base tactic more than a decade into the 21st century."

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New Figures Show Latina Women Hit Hard By Wage Gap

Saturday, January 19th, 2013


(NBC Latino) Texas and California might have the largest populations of employed Latinas – but Hispanic women in these states are paid only 59 cents and 69 cents, respectively, for every dollar paid to men, according to a new Census data analysis put together by the National Partnership for Women and Families, a progressive organization focusing on women’s issues .   In Florida and New Mexico, the wage gender gap is the smallest – but Latinas are still making only 68 cents for every dollar paid to a man.  In fact, in the 20 states with the largest number of Hispanic women working in full-time, year-round jobs, the wage gap is between 51 and 68 cents for every dollar men makes.

“These new data show that the wage gap is costing  women of color thousands of dollars in critical income each year that could be spent on food, rent, health care and on meeting other fundamental needs for their families,” said Debra L. Ness, president of the National Partnership for Women and Families.

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Kids Choice Awards 2012: Meet The 22 Coolest Latino Kids In Hollywood

Thursday, April 5th, 2012

(Huffington Post) Selena Gomez, Victoria Justice and "Big Time Rush" singer Carlos Pena are just a few of the young Latino stars getting slimed at tonight's annual Kids Choice Awards in Los Angeles.

And since there are more Latino stars this year than ever before, we decided to take a look at the 25 Coolest Latinos in Young Hollywood. These talented youngsters have their own shows, movies, albums, clothing lines – you name it! Some of them are gay rights activists and some make a difference by volunteering to help The American Cancer Society, or by visiting Guatemala with the "Girl Up" Foundation." In short, they're all the total package: beauty, brains, intelligence, and public service.

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Latinas are Lowest-Paid in the US, Report Says

Monday, April 2nd, 2012

(FoxNews) Pay below the national average persists among the majority of Latino women, who earn, on average, 40 percent less than white non-Hispanic men, according to the Labor Council for Latin American Advancement.

The LCLAA, which represents 2 million Latino union members, presented a report stating that Hispanic males also earn less than their Anglo and African-American peers.


Specifically, women of Hispanic origin in 2010 earned an average of $508 per week, compared with $592 for black women and $684 for white-non-Hispanic females.

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Guilt and It’s Presence in Hispanic Women

Monday, October 3rd, 2011

( Guilt is something that all of us have felt before. Some more than others. It is important to realize, that at many times, guilt does not necessarily depend on the act, but rather on the individual. In other words, it is a sentiment that is felt either for a reasonable cause or unreasonable. The conflictive thing here is: what can be held reasonable and unreasonable?

As a Hispanic woman in the US, there is always the struggle to set a line between acceptable and unacceptable. Something being highly complicated when facing two very different mind sets, that of the American and the Hispanic. For example: What time should one come back home after a night of going out? Is it ok to invite a boyfriend to the room, no matter the intentions? What age is appropriate to have a boyfriend or husband? Is it ok to choose having a full time job instead of being a full time mom? And the list goes on. It seems to be that our views on what's acceptable and unacceptable changes as times goes along. There are obviously a different set of guidelines for a 14 year old girl than a 24 year old woman, but in the end, what guidelines for each should be followed?

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Hispanic Women Lag in Wage Earnings

Tuesday, September 20th, 2011

(Hispanic Business) Hispanic women's median earnings are little more than half of white men's earnings at 54.5 percent, according to a study from the Institute for Women's Policy Research (IWPR). Overall, the wage gap between men and women workers has remained essentially unchanged for two years.

"The sluggish progress on the gender wage gap demonstrates that women are not yet obtaining jobs that pay enough, despite increases in education and training," said Dr. Heidi Hartmann, President of IWPR. "As the economy begins to improve, I hope we will see women's lagging job growth improve, as well as their wages."

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Higher Rates Of Childhood Asthma In Latino Populations: What To Do As A Parent

Monday, September 5th, 2011

(Huffington Post) Latino children are 60% more at risk for asthma than white non-Latino kids. Because I am Latina, I've become even more interested in the topic and what I can do to create awareness.

Even though my 5-year-old daughter was diagnosed with asthma two years ago and I've done my share of research on the topic, I don't consider myself an expert. Thanks to my involvement with the Moms Clean Air Force – a group of moms fighting for clean air, I've learned a lot about how this disease affects Latino children in particular.

We've been lucky that my daughter has never had a full-blown asthma attack and the majority of her problems now stem from colds that usually have to be treated a bit more aggressively so they don't become a more serious ailment.

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Kmart Launches U.S. Latino Series on YouTube

Thursday, August 11th, 2011

(Home Media) Kmart has created the first brand-produced U.S. Latino video series distributed through YouTube.

“Madres y Comadres” is an eight-part original Spanish-language miniseries about two Latina moms and the challenges they face raising a family in America while maintaining their cultural identity. The series is written and directed by Alberto Ferreras, best known for his long-running “Habla” documentary series on HBO Latino. The lighthearted webisodes are styled like a telenovela and are accompanied by 12 video interviews with real moms from Mexico, Peru, Guatemala and Colombia managing the nuances of raising American children in a traditional Latino household.

Kmart launched a customized host channel at YouTube for the series at The channel includes data capture, Facebook and Twitter social plug-ins and sharing features, and shopable video. The show also will have its own Twitter account @MadresyComadres and Facebook media, consistent with the multiple platforms where Latino usage is outpacing other audience segments.

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Summer’s Eve Talking-Vagina Ads Aren’t Racist, Says Agency

Sunday, July 24th, 2011

(Ad Week) In addition to its 60-second anthem spot, Summer's Eve released three other videos this week featuring talking hand-puppet vaginas, as part of its new "Hail to the V" campaign. The campaign is meant to be about empowering women and rejuvenating the brand following last year's disastrous print ad telling women to douche before asking for a raise. But these three ads have created a new controversy, with some saying the voice work in the African American and Latina versions promotes racial stereotypes. The black woman is "Pam Grier and Lil' Kim all wrapped in to one," writes MoxieBird, while the Latina woman opens with the cry, "Ay-yi-yi." Everyone from Consumerist to the Daily News has weighed in on the withering critiques.

     Watch for yourself below and decide. The larger problem for Summer's Eve is that many women see douching products themselves, and any marketing of them, as anti-woman—i.e., creating a feeling of shame around the issue of cleanliness, then selling the antidote to the shame. Casting the process as female empowerment, it seems, is particularly galling. Given the hangover from last year's ad, the racial element of the new spots is just one more thing to get upset about, if you're already opposed to the brand.

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