Posts Tagged ‘latino’

Groups Push for Naturalization Ahead of November Presidential Election

Wednesday, April 25th, 2012


(FoxNews) A number of groups hope to add thousands of new U.S. citizens to the voter rolls in several key states ahead of November's presidential election.


The national push comes after Democratic President Barack Obama has failed to deliver on promised immigration reforms in his first years in office and his likely opponent, Mitt Romney, adopted harsh rhetoric on illegal immigration to win support from conservatives while campaigning for the GOP nomination.


The Department of Homeland Security says an estimated 12.6 million people were holding so-called green cards given to legal permanent U.S. residents in 2010, including 8.1 million people who already qualify for naturalization but have not applied for citizenship. Latinos, considered a Democratic-leaning constituency, account for the largest immigrant community.

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Romney campaign trying to win over Hispanic voters

Monday, April 23rd, 2012


(McClatchy) Mitt Romney has a problem with Hispanics.

The presumptive Republican presidential nominee trails Democratic President Barack Obama among Hispanic voters by a margin of better than 2-1, a deficit large enough to cost him the presidency as it did John McCain four years ago.

Some of his problem comes with the Republican brand, some through his own tough talk on illegal immigration during the Republican primaries. Either way, Romney has to find a way to close the gap or lose. Among the options: a conservative version of immigration reform, an Hispanic running mate, and plenty of grassroots courting.

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Hispanics in U.S. Highly Active on Mobile and Social

Sunday, April 22nd, 2012


(Nielsen Wire) In the U.S., Hispanic consumers’ usage rates of smartphones, television, online video, social networking and other forms of entertainment make this group one of today’s most engaged and dynamic populations in the digital space, according to Nielsen’s recent State of the Hispanic Consumer: The Hispanic Market Imperative report.  Mobile presents a significant avenue of opportunity for marketers looking to reach Hispanic consumers – Hispanic mobile users send or receive 941 SMS (text) messages a month, more than any other ethnic group.  They also make 13 phone calls per day, 40 percent more than the average U.S. mobile user.

Social is another platform where Latinos are especially active and rising in numbers.  During February 2012, Hispanics increased their visits to Social Networks/Blogs by 14 percent compared to February 2011.  Not only are Latinos the fastest growing U.S. ethnic group on Facebook and from a year ago, but also Hispanic adults are 25 percent more likely to follow a brand and 18 percent more likely to follow a celebrity than the general online population.

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How Obama, Romney Camps Are Courting ‘Critical’ Latino Voters

Friday, April 20th, 2012


(PBS) GWEN IFILL: Along the campaign trail, Democrats and Republicans take note of the census numbers and plot a new path to victory.

PRESIDENT BARACK OBAMA: Soy Barack Obama y apruebo este mensaje.

GWEN IFILL: It's not a coincidence that President Obama has begun speaking Spanish. As the general election campaign takes shape, Democrats and Republican Mitt Romney are competing for the support of the nation's fastest growing demographic group, Latino voters.

The NewsHour's Vote 2012 Map Center found, in 2008, Hispanics represented large percentages of voters across the Southwest and Florida. But the map is much bigger than that. Both campaigns are competing heatedly in at least three critical swing states: Nevada, Colorado, and Florida.

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Nielsen study shows power of growing Hispanic market

Thursday, April 19th, 2012


(Miami Herald) The U.S. Hispanic population is young, mobile, growing and has skyrocketing spending power, making the segment highly desirable for marketers, a report released Tuesday by Nielsen reveals.

Already at 52 million — and projected to represent the bulk of population growth during the next five years, Hispanics are undoubtedly a vital part of the American economy, impacting everything from popular culture to politics and consumerism.

Indeed, the group’s buying power reached $1 trillion in 2010 and is expected to grow 50 percent by 2015, hitting $1.5 trillion, according to Nielsen’s report, “State of the Hispanic Consumer: The Hispanic Market Imperative.”

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Same-ethnicity mentors boost students’ commitment to STEM careers

Wednesday, April 18th, 2012

Youths from African American, Native American, and Latino backgrounds are underrepresented in the fields of science, technology, engineering, and math (known as STEM subjects). Although having a mentor of the same ethnicity is widely seen as one way to engage these youths in STEM subjects, no study has asked these young people if they consider having a mentor who shares their background to be important. Now a new study of African American and Latino youths has found that having a "matched" mentor does matter, but only if having such a mentor is considered important by the adolescent.

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Wells Fargo Racial Discrimination Investigation Launched By HUD

Monday, April 16th, 2012

(Huffington Post) Wells Fargo & Co., the nation's largest mortgage lender, is facing the second of at least two federal probes into how it treats minority borrowers and the properties it owns in minority neighborhoods. Department of Housing and Urban Development officials confirmed this week that the agency will investigate allegations lodged against the bank Tuesday by the National Fair Housing Alliance. The alliance complaint accused Wells Fargo of working to maintain and market bank-owned foreclosed properties in predominantly white communities far more aggressively than it does in mostly black and Latino neighborhoods.

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Hispanic or Latino? Poll respondents weigh in

Friday, April 13th, 2012


(Salt Lake Tribune) Richard Jaramillo self-identifies as a Latino, though he is OK with being called Mexican-American, Hispanic, even Chicano.

"Hispanic is generally how government classifies us, so I’m used to checking that box," the Salt Lake County resident said. "It is an odd thing to come to terms with because you have so many terms to use. The race category considers us white, even though I don’t consider myself white."

The Pew Hispanic Center released a report Wednesday that explores the issue of self-identity and found that 51 percent use their family’s country of origin to describe their identity while 24 percent use Hispanic or Latino to describe themselves.

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Are Multi-Brand Programs an Effective Way to Engage Hispanics Digitally?

Sunday, April 8th, 2012

(Think Multicultural) Did you hear about Nestle’s recent launch of Construye el Mejor Nido (“Create the Best Nest”), a new communications platform to reach the U.S. Hispanic market? Maybe you’ve seen or visited Unilever’s Vive Mejor program, a similar cross-platform effort to engage Hispanics around various Unilever brands. If you haven’t noticed, there has been a growing trend over the last 5 years among consumer goods companies to launch Hispanic multi-brand programs. Here is a brief summary of some of the larger Hispanic multi-brand platforms currently in market.

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Ethnic Labels Not Embraced by Latino Community, Study Finds Source: Ethnic Labels Not Embraced by Latino Community, Study Finds

Friday, April 6th, 2012


(NBC – San Diego) A majority of Americans with origins in Spanish-speaking countries do not embrace terms such as "Latino" or "Hispanic" in describing themselves, a new Pew survey found.

More than half of the Pew Hispanic Center's respondents say they prefer to just say which country their family is from.

About 40 years ago, the U.S. government mandated the use of the terms "Hispanic" or "Latino" to categorize Americans with roots in Spanish-speaking countries for census data.

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