Posts Tagged ‘Spanish’

Chicano: What Does The Word Mean And Where Does It Come From?

Wednesday, October 24th, 2012

(Huffington Post) Lots of people use the word “Chicano,” but what exactly does it mean?

Scholars can’t pinpoint the word’s origins, but there are at least two theories, according to Tejano historian Arnoldo de León. Some think the word may trace its roots all the way back to the Nahuatl term “Meshico,” the indigenous word better known for evolving into the modern-day word “Mexico.” Others think “Chicano” is just a variation of the Spanish “mexicano.”

Whatever its origins, Mexican Americans have used the word “Chicano” to describe people of Mexican origin living in the United States since the early twentieth century, de León writes. Originally wealthier Mexican-Americans used the term as a pejorative, a way to describe Mexican-Americans of lower social standing (likely with some racial overtones).

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Restaurants reaching out to Hispanic consumers

Tuesday, March 20th, 2012

(Nation's Restaurant News) When Taco Bell last month adopted its first new slogan in 12 years, “Live Más,” the quick-service Mexican brand was looking to make the tagline as much about who their customers are these days as it is about how they eat.


“Even though it’s a tagline, ‘Live Más’ is much more for us — it’s about an experience and a way to live life,” said chief executive Greg Creed. “So far it’s really resonating with our customers.”


The half-Spanish slogan — “más” means “more” — is likely to appeal to the U.S. Hispanic market and reflects one of several efforts restaurant chains are making to tap into that growing demographic.


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‘Puss In Boots’ And Hollywood Stereotypes

Monday, October 31st, 2011

(Huffington Post) Slowly, the entertainment industry is taking notice that Latinos are a demographic force to be taken seriously.

In baby steps, tiny foot-dragging steps, Hollywood seems to be moving away from the days when the principal roles available to Latinos were either those of the sultry femme fatale or the dark-haired, language-mangling villain.

For Salma Hayek and Antonio Banderas, their star power has delivered them to the point where their heavily-accented voices alone are being relied on to carry a film.

Case in point: "Puss in Boots," the sixth collaboration by the Mexican and Spanish heartthrobs, premiers in the United States Friday. It is their first animated film together.

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Quick Hits: Hulu and Univision Become Amigos, Yahoo! Saying Sayonara to Y! Japan

Wednesday, October 12th, 2011

(Adotas) Hulu and Univision signed a multi-year content agreement that will bring all sorts of Spanish-launguage content (telenovelas, comedies, variety shows) from Univision’s network of networks to Hulu and Hulu Plus. When content appears later this year, it will include current prime-time programming. So who among you advertisers were interested in targeting the Hispanic community? All of you?

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Small Business Strategies: Hispanic market is an opportunity

Saturday, October 8th, 2011

(USAToday) We're in the middle of National Hispanic Heritage Month, Sept. 15 to Oct. 15, and I've got a confession to make: Although my books have been translated into more than 30 languages worldwide, I've never had them translated into Spanish for the American Hispanic market.

That may make some readers of my column glad.

"Let 'em learn English," I can imagine you shouting.

The truth is, as a businessperson, I owe it to myself to take a realistic look at the opportunities in the large, vibrant American Hispanic market.

No matter how you feel about the hot-button issue of immigration, as a small-business owner you should not ignore the fact that Hispanics in the United States represent a huge marketing opportunity.

Like me, you need to consider reaching that market. And, like me, you don't necessarily need to learn Spanish or translate your marketing materials into Spanish.

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Hispanic TV Summit: Comcast’s Gonzalez Says Change Will Come To Hispanic Lineup

Sunday, September 25th, 2011

(Multichannel.com) Comcast's international-content director assured a panel of Hispanic programmers that the top cable operator will bring in new Spanish-language channels, though those channels are not likely to break into the broadest digital tiers.

"Some difficult decisions will be made on the programming slate," Homer Gonzalez III said during a distribution-focused discussion in which he was the only distributor represented.

Responding to a comment by Imagina U.S.'s programming & distribution VP Antonio Briceno that some networks that initially helped populate Hispanic tiers several years ago were still on those tiers, leaving no room for newcomers "new channels and new ideas," Gonzalez said over the last several months he has been studying hundreds of pages of ratings data, independent focus-group reports and other information about Spanish-language channels.

"What I can assure you of is that Comcast's Hispanic programming slate will not be static," Gonzalez said. "Right now I have 60 channels. Hopefully I can put more out there. But in the absence of more bandwidth being out there I have to optimize and keep my package relevant … You should anticipate changes in the Hispanic programming slate to bring more value to those Hispanic subscribers that we try to service."

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3 brands that lost — and won back — Latinos

Friday, September 2nd, 2011

(IMedia Connection) So what's all this hype about Latinos being the second-largest demographic in population and online consumption patterns in the U.S.? Does it make marketers salivate to plot online marketing campaigns for Latinos? And if so, why have efforts been so dismal? Assumption: Marketers think Latinos will make a purchase no matter who is selling the product; after all, they have to buy — stop right there. Bad assumption.

The 2011 IAB report "U.S. Latino Online: A Driving Force" found that more than half of U.S. Latinos prefer marketers to make a strong connection with their culture by relaying the message in this order of languages: Spanish, Spanglish, and then English.

The IAB also found that U.S. Latinos spend more time online than non-Hispanic whites, and that 61 percent of Hispanics made online purchases and spent an average of $746, which isn't far behind the total internet population at 72 percent, spending an average of $851.

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Casino Town Puts Its Money on Hispanic Market

Wednesday, August 31st, 2011

(New York Times) For decades, a patch of casinos on the western edge of Nevada has relied on geography to lure California gamblers reluctant to drive the extra 45 miles for the glamour and glitz of Las Vegas.

But as the economy took a dive, this desert spot suffered the same economic woes as its larger, flashier neighbor. And the troubles were exacerbated by the proliferation of Indian casinos in California, which offered much of the same attractions as any town in Nevada. The company that ran the trio of casinos here declared bankruptcy in 2009.

Now Primm Valley Casino Resorts is betting that aggressively courting Latinos in Southern California will help lead to success.

They have blackjack games with bilingual dealers and rules printed in Spanish on the tables, the first casinos in the state to do so. Last year, they began a series of concerts featuring popular Spanish-speaking musicians, which fill the arena to capacity nearly every time. On those weekends, the casino floor of Buffalo Bill’s buzzes with an energy that executives say rivals New Year’s Eve.

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Hispanic Media Faring Better Than the Mainstream Media

Tuesday, August 30th, 2011

(Infozine) Hispanic newspapers overall lost circulation in 2010, but not nearly to the extent of the English-language press. (English-language dailies saw a 5% decline for the six-month period from March to September 2010 compared with the same period the year before.) And daily Hispanic papers grew circulation by 1.9%. The financial picture seems to have improved as well in the last year.

Spanish-language television had an even more positive year. Univision's audience continued to grow and now competes with—-and in some timeslots outpaces—-audiences for ABC, CBS and NBC. Indeed, between Univision and Telemundo (and all of their stations), the 2010-2011 season is projected to bring in $1.5 billion in ad revenue.

Hispanic radio and magazines also showed growth. The number of Spanish-language radio stations grew 8% for the most recent year we have data (from 1,224 in 2008 to 1,323 in 2009), and magazine ad spending increased in 2010. There are several ways to measure ad spending and revenue, and looking across all of these calculations, PEJ puts Spanish-language magazine ad revenue growth at about 5% in 2010.

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Latino voters respond more to English ads

Saturday, August 20th, 2011

(UPI) English-language print ads have a greater impact in mobilizing Latino voters than Spanish-language print ads, U.S. researchers found.

The study, published in American Political Research, examined the effects of direct mail pieces on Latino voters. The mailer, written in either English or Spanish, was sent to two separate groups, while a third that received no mailing was used as a control group.

The experiment was conducted during a New York City Council election in 2009.

The study found that while both English and Spanish language materials increased voter turnout among Latinos — whose participation in elections generally lags behind the general population — the English language materials not only had a greater impact, but also drew in a broader voter demographic.

Full story…

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