EthnicMajority

(Epoch Times) Asian-Americans are the fastest-growing community in the United States and their businesses are more likely to create jobs than any other, but they are largely ignored by government and political parties, according to recent research.

The Asian-American population grew 46 percent, to over 17 million, between 2000 and 2010—faster than any other group, including Latinos, the 2010 U.S. Census reported.

Asian-American entrepreneurs are also great drivers of the economy, owning more than 1.5 million businesses, employing around 3 million people, and turning over an annual payroll of nearly $80 billion.

This success, however, tends to overshadow real needs that exist in Asian-American communities.

Full story…

(Hispanic Business) Los Angeles-based agency Hollywood Branded Inc. this week announced the launch of its Hispanic Consumer Marketing Division servicing the entertainment, corporate and consumer lifestyle sectors. 

HispanicBusiness caught up with Hollywood Branded founder and CEO Stacy Jones to pick her brain as to why this move was so critical for her company. 

With the Hispanic market's growing buying power, it would seem that most agencies are creating these types of subdivisions within their companies to cater to the diverse community, but Jones has a different perspective. 

Full story…

(Los Angeles Times) The Los Angeles riots — six days of arson, looting and death — are known to Korean Americans as Sa-i-gu, "April 29" in Korean, the date the civil unrest started. Sa-i-gu erupted after the acquittal of one Latino and three white police officers charged with the beating of Rodney King, a black motorist. Blacks, whites, Latinos, Asian Americans, Korean Americans and others were directly and indirectly affected — and involved — in Sa-i-gu. But it was Korean immigrant merchants who were, memorably, too often caught in the middle.

Koreans' business successes — their role as part of the broad Asian American "model minority" — fueled resentment toward them. They were often confused with Chinese Americans and Japanese Americans in a three-tiered system: whites on top, Latinos and blacks at the bottom, Asians in between.

Full story…

(ABA Journal) Last fall, Christopher W. Quinn II offered a free consultation to 10,000 subscribers of the Michigan Chronicle, an African-American newspaper, as a way of advertising his Detroit-based solo practice specializing in business and real estate law, and criminal defense.

Dale Minami of Minami Tamaki in San Francisco sent 250 CDs of the Japanese-American jazz band Hiroshima to clients and former clients as a holiday gift last year. The firm of 15 lawyers also distributed pedestrian-safety fliers in English and Japanese through organizations in Japantown as one way to stay connected to the Asian-Americans who make up 50 percent of his firm’s client base. Minami, who handles personal injury cases, came up with the idea after he had his 10th case representing an injured pedestrian.

Full story…

(BBC) Asian Americans are the fastest-growing minority group in the US, according to census data, and brands have found a new interest in this valuable consumer group.

Despite their growth, though, Asian Americans make up only 5% of the US population and remain very fragmented, with many different cultures and languages all living in the same country.

"You can't look at it as selling only to the 5%. We are looking at how this 5% is influencing the other market as well," says Julia Huang, CEO of interTrend Communications, an advertising agency that focuses on Asian American advertising.

Full story…

(Washington Post) The latest Marion Barrycontroversy burned bright Thursday, but it’s now mostly burnt out.

In case you missed it: Barry (D-Ward 8) made comments late Tuesday at his primary night victory party suggesting that the Asian-American owners of businesses in his ward run “dirty shops” that “ought to go.” After the comments were reported late Wednesday, the rebuke was swift, and by Thursday evening, Barry hadtendered an apology of sorts.

Full story…

(Think Multicultural) Did you hear about Nestle’s recent launch of Construye el Mejor Nido (“Create the Best Nest”), a new communications platform to reach the U.S. Hispanic market? Maybe you’ve seen or visited Unilever’s Vive Mejor program, a similar cross-platform effort to engage Hispanics around various Unilever brands. If you haven’t noticed, there has been a growing trend over the last 5 years among consumer goods companies to launch Hispanic multi-brand programs. Here is a brief summary of some of the larger Hispanic multi-brand platforms currently in market.

Full story…

(FoxNews) Pay below the national average persists among the majority of Latino women, who earn, on average, 40 percent less than white non-Hispanic men, according to the Labor Council for Latin American Advancement.

The LCLAA, which represents 2 million Latino union members, presented a report stating that Hispanic males also earn less than their Anglo and African-American peers.

Specifically, women of Hispanic origin in 2010 earned an average of $508 per week, compared with $592 for black women and $684 for white-non-Hispanic females.

Full story…

(Fresno Bee) Radio audience ratings company Arbitron Inc. says it is paying $400,000 to settle a case in California in which it was accused of under-representing black and Hispanic listeners in its surveys in the state's largest cities.

Lawyers for the state and the cities of Los Angeles and San Francisco said Arbitron's "Portable People Meters" system "dramatically" under-recruited from those populations when it began in 2008.

Arbitron found participants mainly by calling land-line telephones, a process that tends to under-represent minority populations.

Full story…

(The Root) McDonald's has announced that current President Donald Thompson will take over as CEO on July 1 of this year, becoming the first African American to head the fast-food chain since it was founded in 1955.

From USA Today:

Thompson, who has long been considered among the top candidates to succeed Skinner, will be the first African American to head McDonald's since it was founded in 1955.

Full story…