EthnicMajority

(Inquisitr) Walt Disney Co and Univision Communications are currently engaged in talks that would bring a new English language 24-hour cable news channel aimed at a Hispanic audience.

The inside source that revealed the talks to Reuters has not revealed specifics but has cautioned that the deal is far from completed and could still unravel at any time.

The move is seen as a way for the newspaper to capture an ever changing demographic of U.S. Hispanic viewers and to reach a growing number of English specific people of Hispanic origins.

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(Huffington Post) With all the attention that New York Giants' emerging star receiver, Victor Cruz, is receiving these days — both for being a local New Jersey boy 'done good', and for his effusive salsa dancing in the end zone — people may forget that the NFL has been home to many great Latino players, including a good number of Hall of Famers and a couple of Super Bowl stars.

For starters, this weekend's super match pits two boricuas, Cruz with the NY Giants, and his New England Patriots' counterpart, tight end Aaron Hernández. Either could be breakout stars and be key to their team's victory.

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(Hispanic Business) As Hormel Foods Corp. looks to 2012, its executives have their sights locked on the Hispanic market.

Citing growth in the United States' Hispanic population, James Splinter, Hormel's group vice president of grocery products, predicted Tuesday night at the company's annual shareholders' meeting that Hormel's MegaMex brand will "grow at an accelerated rate."

"Every time I hear (about the Hispanic population increase), I get very excited about the growth prospects of MegaMex," Splinter said at the meeting in Austin High School's Knowlton Auditorium.

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(Washington Post) Once thought to have a potential liability in appealing to Hispanics, Mitt Romney appears to have overcome his doubters.

One of Romney’s more remarkable turnarounds in the Florida primary between 2008 and 2012 was among the state’s many Hispanic voters. While he increased his vote share overall by 12 points, from 31 percent to 43 percent, he increased his performance among Hispanics by 40, from 14 percent in 2008 to 54 percent on Tuesday, according to exit polls.

That’s a pretty huge improvement, but how much does it mean going forward?

In reality, Romney’s tiny share of the Hispanic vote in 2008 seemed to be at least partially about who he was running against, versus any issues Hispanics had with him.

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(Los Angeles Times) LMFAO’s head-pounding “Party Rock Anthem” pulsated through North Hollywood’s El Portal Theatre as a multiracial group of young performers stormed the stage, promising in song to provide a lively evening of laughs. They then launched into a rapid-fire parade of sketches filled with gleeful raunch and pokes at racial stereotypes.

The performance had the usual trappings of a night out at any comedy club around town. But little about this invitation-only night was typical. The actors, writers and directors were all amateur, and they were mostly people of color — young blacks, Latinos, Asians, Indians — performing original material they had helped to develop before a crowd of managers, agents and creative executives from major networks and studios.

The event marked the culmination of this year’s CBS Diversity Sketch Comedy Showcase, an annual talent forum that also functions as a three-month boot camp designed to boost the chances of minorities hoping to land roles on TV comedies and dramas.

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(UPI) The number of U.S. adults getting cancer screening tests is not meeting targets, especially among Asian and Hispanic Americans, federal health officials found.

A report by the Centers for Disease Control and Prevention and the National Cancer Institute, part of the National Institutes of Health, found in 2010, breast cancer screening rates were 72.4 percent, below the Healthy People 2020target of 81 percent; cervical cancer screening was 83 percent, below the target of 93 percent; and colorectal cancer screening was 58.6 percent, below the target of 70.5 percent.

Screening rates for all three cancers were significantly lower among Asians — 64.1 percent for breast cancer, 75.4 percent for cervical cancer and 46.9 percent for colorectal cancer — compared to other groups, the study found.

Hispanics were less likely to be screened for cervical cancer (78.7 percent) and colorectal cancer (46.5 percent, when compared with non-Hispanics at 83.8 percent and 59.9 percent, respectively, the report said.

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(Huffington Post) The battle between Newt Gingrich and Mitt Romney for the allegiance of Florida's 450,000 Hispanic Republican primary voters has exposed one of the great myths surrounding the "Latino vote": despite their shared ethnicity, Hispanics are far from monolithic, politically. True, most do generally swing Democratic, but the range of that swing can vary sharply, depending on the candidate and the issues.

President Obama took 67 percent of the Latino vote in 2008, compared with 31 percent for John McCain. However, in 2004 George W. Bush won reelection with a record 44 percent of the Latino vote.

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(Huffington Post) The Republican Party is beefing up its minority outreach nationwide and preparing to put its rising Latino stars on the campaign trail amid concerns that tough immigration rhetoric in the presidential primary is taking on an increasingly anti-Hispanic tone.

But immigrant-rights groups and some political watchers say the damage may be irreversible. They argue that the GOP has severely hampered itself as it looks to woo the critical Latino voting bloc that could decide who wins key states like New Mexico, Nevada, Colorado and Florida next fall.

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(Huffington Post) Once upon a time stars Anglicized their names to appeal to a broader market. A Mexican-American musician, most famous for the early rock-and-roll hit La Bamba, changed his name from Richard Valenzuela to Ritchie Valens at the encouragement of record executives. Charlie Sheen was born Carlos Estevez. Anthony Quinn was once Antonio Rodolfo Quinn-Oaxaca.

But more and more it seems celebrities are changing their names to be more appealing to their audiences by reinforcing their Hispanic heritage. Journalist Geraldo Rivera used to be Gerald, and Carlos Mencia? His real name is Ned!

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(LostRemote) Univision, the leading media company serving Hispanic America, launched a new iPhone app for news called Noticias Univision, which can be downloaded here. Univision Network has a huge reach, serving 97% of US Hispanic households. The app’s main purpose for now will be to deliver their 24/7 news coverage, and later this month users will be able to “report breaking news by uploading photos and videos,” and share their favorite Noticias Univision content with friends and family on Facebook and Twitter, according to their release.

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