(thewrap.com) Hollywood experts love to fret about the future of the movie business, but the industry has begun to embrace one group that is indisputably on the rise: the Hispanic audience.
Hispanics are the fastest-growing ethnic group in the United States, and their passion for movies is unsurpassed. The group bought 25 percent of the tickets sold in 2013 though they comprise just 17 percent of the population, according to the Motion Picture Association of America's year-end study.
According to figures from the U.S. Census and a Nielsen report on movie audiences, Hispanics make up 15 percent of the population over the age of 12, and 19 percent of tickets sold for teens and older.
The group, defined by the U.S. Census Bureau as people of “Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race,” is making its presence felt at the summer box office. The group has accounted for more than 20 percent of the audience for hits as disparate as “Maleficent” and “Godzilla,” according to data compiled by Nielsen and Univision.