Hispanic Americans Devour Media (eMarketer.com)
If you like using multiple channels in a campaign, here’s your target market.
Hispanic American Internet users consume more media and spend more time with technology than the general US population, according to a new study by Yahoo! Telemundo and Experian Simmons.
Online Hispanics spend more than half of each day watching TV, listening to the radio and taking in various types of media. Mobile phone penetration among online Hispanic Americans is 90%, compared with 79% for the general US population.
Hispanic Americans Devour Media (eMarketer.com)
