What’s ‘Online Marketing’ in Spanish? (eMarketer)
Whichever way you say it, “big” or “grande,” Hispanic users online represent a target marketers want to reach.
eMarketer estimates that there are 18.8 million Hispanic American Internet users in 2007. That number will grow to nearly 25 million in 2011.
Language is a key issue for marketers targeting them—but it is not the only issue.
“As important as it is, the choice between communicating in Spanish or English is just one piece of the puzzle,” says Debra Aho Williamson, eMarketer Senior Analyst and author of the new report Hispanic Americans Online: A Fragmented Population.
What’s ‘Online Marketing’ in Spanish? (eMarketer)
