Tue 25 Mar 2008
For the report, The Media Audit surveyed shoppers from 88 different cities in the nation.
Just over 17 million African-Americans were surveyed with 40% saying they shopped online. In 2003 only 20% were shopping online. More than 20% of shoppers said they make 5 or more purchases online each year and 10% said they make 10 or more purchases online each year.
Nearly 9 million Asian-Americans were surveyed with 70% saying they shopped online, up from 55% in 2003. Nearly half make at least 5 purchases online each year and more than 20% make 10 or more purchases online each year.
There were 23 million Hispanic-Americans surveyed, with 41% admitting to shopping online. That is an increase of nearly 20% over 2003 numbers. At least 23% make 5 purchases each year and 12% make 10 or more purchases each year.