Tue 22 Apr 2008
Agencies Chase Rainbow, but Diversity Progress Still Cloudy (Advertising Age)
Posted by Editor under Business , Consumer , Media/EntertainmentNEW YORK (AdAge.com) — The good news for many of the agencies that came under the gaze of the New York City Commission on Human Rights is that they met their goals for minority hiring in 2007. The bad news is critics are likely to be unimpressed.
For one, the goals were set by the agencies themselves. Second, some of them — most notably a handful of Omnicom shops — failed to meet even those goals. But perhaps more important, a closer look at the numbers shows African-Americans and Hispanics lag behind Asian-Americans and that agencies seem to lose minority hires as fast as they hire them. Following a two-year investigation by the CCHR, 15 advertising agencies in 2007 pledged to meet goals for minority hiring, presented as a percentage of total hires for the year. The goals will be monitored for three years, and agencies that don’t meet them will be subject to penalties.