Hispanic-Americans Are Heaviest Media Users (eMarketer)
In February 2008 the average Hispanic-American over the age of 11 spent more time online than watching television, according to the Terra Networks-sponsored “Hispanic Syndicated Study,” conducted by comScore Media Metrix.
“In general, online Hispanics—independent of their language preferences and acculturation levels—are heavily engaged in technology,” wrote the report’s authors.
Every day, more than half (56%) of Hispanic-Americans surveyed said they spent at least an hour online, which was slightly more than the 50% who spent an hour or more watching TV.
On a weekly basis, Terra reported that more Hispanic-American Internet users spent 13 or more hours online (30%) than watched TV for the same amount of time (23%).
