McDonald’s ups outreach on Hispanic scholarships (PR Week)
OAK BROOK, IL: McDonald’s increased communications efforts for its second year of helping Hispanic high school students prepare for college. It is promoting its “Steps for Success College Workshops” and the company’s scholarship program, funded by Ronald McDonald House Charities (RMHC).
McDonald’s partnered with Hispanic American Commitment to Education Resources (part of RMHC) and the Hispanic Scholarship Fund for the effort. Valencia Pérez & Echeveste, which handles Hispanic consumer marketing for McDonald’s, is providing PR support.
