Are Latinos Assimilating Or Is America Assimilating To Them?
(Huffington Post) For many immigrants arriving in the U.S., maintaining ties with their countries and cultures is becoming easier. Their countries, it seems, are coming straight to their doorstep.
Increasingly, Hispanics "have access to their cultural heritage and language through product and service offerings that are targeted to the Latino community," according to Hispanic Research Inc.
Take Pizza Patron, a new Mexican-themed pizza joint opening up in Fresno, California. "From the colorful decor to some of the pizza ingredients, which include Mexican-style chorizo sausage, Pizza Patron is committed to serving the Hispanic market," according to an article by The Business Journal.
Since 2007 all Pizza Patron restaurants accept Mexican Pesos (bills only) as payment. The Dallas-based pizzeria seeking to open franchises in predominantly Hispanic communities throughout the nation and hire bilingual managers and sales teams.