Latino athletes’ growing role in sports
Sports Illustrated has a nice article about the expanding role of Latinos in sports. While there is prominent mention of superstars like baseball’s Alex Rodriguez, golf’s Lorena Ochoa, and soccer’s Ronaldinho, it is more important to look at the overall influence of Latinos on the sports industry – both on and off the field.
Latinos are responsible for half the population growth in the U.S., and watch sports in greater percentages than non-Latinos (36% to 30%). 94% of Latino males consider themselves sports fans. Put these facts together and it doesn’t take a PhD in math to figure out who the industry (TV, media, leagues, teams, sponsors, etc.) should be catering to.
Latino athletes’ growing role in sports
