Pollster: Democrats Should Bait GOP on Latino Issues
(PBS) With polls showing two-thirds of Latino voters supporting President Barack Obama for re-election, the Republican Party faces an uphill battle to capture the Hispanic electorate in November. An NBC News/Wall Street Journal/Telemundo poll released last week shows that less than a third of Latinos, 27 percent, are planning to back the presumptive GOP nominee, Mitt Romney.
The Democrats have been leading the way in reaching out to this growing group of voters, set to make up around 10 percent of the electorate at the end of this year. Mr. Obama has already spent $1 million on Spanish-language media over the last couple of weeks in states with growing Latino populations such as Florida, Colorado and Nevada. On the other hand, the Romney campaign has only just made its first Hispanic media buy, bringing the presumed GOP nominee's Spanish-language media investments to $13,000.
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