Posts Tagged ‘Google’

Google’s Online Ad Results Guilty Of Racial Profiling, According To New Study

Thursday, February 7th, 2013


(Huffington Post) Every job candidate lives in fear that a Google search could reveal incriminating indiscretions from a distant past. But a new study examining racial bias in the wording of online ads suggests that Google's advertising algorithms may be unfairly associating some individuals with wrongdoing they didn’t commit.

After learning that a Google search for her own name surfaced an ad for a background check service hinting that she’d been arrested, Harvard University professor Latanya Sweeney set out to investigate whether race shaped online ad results. She searched over 2,000 “racially associated names” to determine if names "previously identified by others as being assigned at birth to more black or white babies" turned up ad results that indicated a criminal record. Specifically, she focused on ads purchased by companies that provide background checks used by employers.

Sweeney concluded that so-called black-identifying names were significantly more likely to be accompanied by text suggesting that person had an arrest record, regardless of whether a criminal record existed or not.

Full story…

Asian-Americans speak out against Google app they call offensive

Friday, December 28th, 2012


(CNN) – The maker of a Google app thinks it's fun to make yourself look Asian by changing the shape of your eyes and wearing a Fu Manchu mustache and rice paddy hat.

Another app – "Make Me Indian" – makes you a Native American with brown skin, war paint and a feather headband.

“This is just a fun app (that) lets you indulge you and your friends," says the description of the "Make Me Asian" app created by user KimberyDeiss and available on Google Play.

"You can for a few seconds to make (yourself) a Chinese, Japanese, Korean or any other Asians," the description says.

Not amusing or cute, say Asian-American organizations that launched a petition to get Google to remove both apps.

The apps use dated and racist stereotypes of Asians and Native Americans, said the online campaign 18 Million Rising, named after the number of Asian-Americans in the United States.

Full story…

Google pushing to get more Latino-owned small businesses online

Saturday, December 15th, 2012


(Los Angeles Times) Google Inc. is expanding its push to help more small businesses get online, this time en español.

The Internet search giant held a free seminar Tuesday to teach Latino business owners how to create and manage their websites and promote their businesses.

At a production studio in Los Angeles’ warehouse district — transformed for the day with colorful chairs and candy jars — Google employees explained in Spanish how to register domains, set up Google Alerts and use tools such as Google Calendar and Google Docs. Among those at the seminar were handymen, travel agents and insurance brokers.

Full story…

Google Ads: Based on Racial Profiling?

Saturday, September 24th, 2011

(The Root) ColorLines is reporting today on a study concluding that racial profiling based on names may determine the online advertisements you see. The preliminary investigation into this issue was conducted by Tech-Progress' Nathan Newman.

Google offers advertisers what it calls "highly relevant advertising," using specially designed programs to deliver relevant ads to users by analyzing what they've searched or read on the Internet. But according to the new study, the results can be very different according to the digital profile Google creates for you. And that's based not only on your online habits but also on information about your class and geographical location, and even on the ethnicity associated with your name.

ColorLines' Jorge Riveras explains that the investigation into the way your race may affect the ads you see used nine names and then associated each of them with a number of simple terms.

Full story…

Why Facebook Should Worry About Latina Moms

Wednesday, July 6th, 2011

(ClickZ) Will Google and MySpace consider the critical role that Latina moms could play in their future success? Will they be able to convince Hispanic moms to abandon Facebook?

This has been a very intense week for social media marketing. First, Google announces its second attempt in social media by launching Google+ in a direct effort to take on Facebook. Then, MySpace is sold and will be relaunched with Justin Timberlake as creative consultant. It's clear that everyone wants a piece of the pie of this fast-growing social networking market.

With a Little Help From My Friends

In their attempts to compete versus Facebook, both Google+ and MySpace could also use some help. And Latina moms can be very helpful.

Consider the following facts:

  • Hispanic moms are one of the fastest growing demographics online.
  • Eighty-two percent of mid- and high-acculturated Latino moms are online.
  • Virtually 100 percent of Hispanic moms online are engaged in social networking.
  • Eighty-four percent of Hispanic moms are on Facebook.
  • Their presence in MySpace is 40 percent higher than white moms (29 percent reach).

Full story…

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