Posts Tagged ‘hispanic’
(MediaPost) Hispanic consumers are tech trendsetters domestically — or, at least, that’s how many see themselves, according to comScore and Latin American online media company Terra.
Per the joint report, Hispanics continue to outpace non-Hispanics with the adoption of smartphones — an increase from 43% in 2010 to 57% in 2012, compared to an increase from 36% in 2010 to 46% in 2012 for non-Hispanics.
What’s more, Hispanic consumers have taken the smartphone adoption a step further by using them to research and make purchases more than non-Hispanic consumers in every category. In particular, during the purchasing funnel, Hispanics are more likely to use social, mobile and online content as resources.
(FoxNews) Viva La Raza Racing laid claim to a major first — before its drivers even took to the track. The Mexican-owned professional auto racing team is the first Hispanic team in the history of NASCAR.
Owned by Mexican-based racing company Promo Race, the Viva La Raza Racing team is located in the Mooresville/Charlotte area in North Carolina, or “the heart of NASCAR,” as Promo Race director Oscar Sánchez refers to it.
Through Promo Racing, Sánchez and his partners were involved with NASCAR Mexico, but their dream was to have a team competing in the United States. This past February, that goal become a reality when they purchased the team that became Viva La Raza Racing.
(RTE News) The bank is accused of engaging "in a pattern or practice of discrimination against qualified African-American and Hispanic borrowers in its mortgage lending from 2004 through 2009."
Customers were also steered toward riskier sub-prime loans, while their white peers received standard loan terms, the Justice Department said.
(New York Times) After a year of trying a Tumblr page, the Web site for NBCLatino.com is ready to face its readers. On Monday, NBC News will officially announce the site dedicated to news and features for a Latino audience.
“We want to tell the Hispanic-American story with Hispanic-American voices in English,” said Chris Peña, the site’s executive editor. “It’s a young demographic; we know it’s a growing demographic.”