(CNN) – Republican K. Carl Smith is African-American and he knows that the GOP's racial reckoning won't come from 100-page reports from party headquarters with carefully worded prescriptions about "outreach" to "demographic partners."
Instead, the type of sea change needed to shake the GOP's image as a party of old, white and culturally-insulated men will require the type of profound grassroots shakeup that might make some in the GOP uneasy.
"You got your establishment Republicans who want to keep things the same," said Smith, an Army veteran who grew up in Alabama during the Civil Rights era. "The status quo needs to go through some, I won't say diversity classes, but I'll say liberty classes and learn about helping people on the bottom of the ladder."
He said the party also has to deal with small but noisy elements that co-opt any message of inclusiveness if it wants to win the "propaganda battle."